How Does Your Blog Measure Up?
As I continue to learn how to juggle blogging with writing, it amazes me how many bloggers are savvy in making sure that their posts get noticed. There’s so much about blogging that I can learn from them, and I’m doing my best to cram more information into this overloaded brain of mine. Keeping my fingers crossed that I can actually retain anything. So many blogs get tons of views, likes, and oh my gosh – even comments. They just rack up on some bogs, while others don’t even get the pitiful sound of crickets chirping. I mean, even if you only hear crickets, at least you know that you’re not completely alone in the blogosphere.
So far, I’ve learned one thing about blogging for sure:
There are Two Types of Bloggers
It seems as though there are two types of bloggers: Those who blog for views, likes, and comments, and those who blog to share original content. At first glance, you may think that a blogger could be one and the same. Actually, no – and I’ll tell you why.
Blogging for Hits
When a person blogs for traffic volume, that is their sole objective. Knowing how to tweek your tags, keywords, etc. will give you an advantage of having more people land on your posts and even interact with you. That’s SEO at its best. But you have to devise the proper “hooks”. Give unsolicited advice (ironically like this post), devising titles that tell you about the “Top 5” of anything, and sharing any sort of “Secret” are surefire indications that the post has been created to reel you in. Or help you. Or both.
Is there anything wrong with this? Not to me. As I mentioned, I’m reading these posts just like anyone else, hoping to find the golden ticket to mastering a system that I am totally clueless about. These blogs are the ones that actually generate passive income, which is never shabby. Don’t we all want to get paid for the work that we do?
Some days, I worry about traffic. Am I really able to effectively reach my readers, whom I truly value and appreciate? Because I write about “Love and Life” (One Word at a Time), that covers an entire spectrum of topics. This means that it’s difficult for my blog to float above the others, because Google and other search engines don’t really know where to place me, because although I have great content (*ahem*), I’m all over the place.
Welcome to my life, Google.
Blogging to Share
Which brings me to the second type of blogger. These bloggers focus on creating content that satisfies them first. This doesn’t mean that they aren’t keeping their readership in mind, on the contrary; it just means that the blogger is more likely concerned about sharing content that may not be popular, or trending. On the one hand, this can mean great things for the blogger who is concentrating on one specific topic. This ensures that the blogger becomes an expert on one particular subject, and followers can be assured that the blogger knows what’s up.
Then you have bloggers like me. Well, that sentence is inaccurate. I’m a writer who blogs. There is a difference. And for that nuanced reason, I definitely fit into the latter category of bloggers. I share content that I care about, and although I primarily focus on writing, romance, blogging, family, and apparently quilting, I blog about what moves me – which is also exactly the way that I write fiction.
Over time, regardless of which kind of blogger you are, what followers value most is sincerity. We readers can fish out the ones who write from their hearts and those who are vying to get you to just buy their merch. While I want to connect with more of of the world, I’m thankful to connect with you now. As I learn and grow, I want to share with you the things that I’m learning. 😉
If you have any advice, or have an experience to share, let me know!
Sending Love and Light to all of you.
©Atina Atwood 2018 Exploring Love and Life, One Word At A Time.™
– Atina Atwood is a southern girl who moved from Europe to the West Coast. A former university professor in Germany and California, Atina stepped away from Academia to focus on her miracle child, life, love, food, quilting, and of course, writing. Follow her on Twitter, Facebook, and Pinterest for more.